The Pin Tool Podcast | Pottery | Ceramics | Small Business

S3E8: Customer Relationships - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into Customer Relationships, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Customer Relationships is crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to compose the right mix of customer relationships can transform your art into a thriving business. The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvasHow To Build a Start-up. By Steve Blank:https://www.udacity.com/course/how-to-build-a-startup--ep245Startup Owner's Manual. by Steve Blank:https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/My Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Cost Analysis Spread sheet:https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/ 

S3E7: Pottery After Work- Creating Your Pottery

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the idea of pottery as a vocation, as discussed in the video "Elizabeth Gilbert on Distinguishing Between Hobbies, Jobs, Careers, & Vocation | Acumen Academy"
This episode will explore how understanding the four terms hobby, job, careers, and vocation is crucial for how you see yourself and your pottery while working a full-time job or having a career. Whether you're a seasoned artist or just starting out, this video by Elizabeth Gilbert will be helpful to you.Book Mentioned:
Cræft: An Inquiry Into the Origins and True Meaning of Traditional Crafts First Editionby Alexander Langlands
 
About:
Al Wayman's work and website:
www.creekroadpottery.comMy Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/

S3E6: Channels - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Channels, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Channels are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to compose the right mix of channels can transform your art into a thriving business. The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvasHow To Build a Start-up. By Steve Blank:https://www.udacity.com/course/how-to-build-a-startup--ep245Startup Owner's Manual. by Steve Blank:https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/My Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Cost Analysis Spread sheet:https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/
The Cry Pots:https://www.facebook.com/alford.wayman/videos/441678594958937The Good Pots:https://www.facebook.com/alford.wayman/videos/7259756667440015

S3E5: Revenue Streams - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Revenue Streams, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Revenue Streams are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify your unique Revenue Streams can transform your art into a thriving business. The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvasHow To Build a Start-up. By Steve Blank:https://www.udacity.com/course/how-to-build-a-startup--ep245Startup Owner's Manual. by Steve Blank:https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/My Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Cost Analysis Spread sheet:https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/

S3E4: Value Propositions - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Value Propositions, as outlined in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your Value Propositions are crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify your unique Value Propositions can transform your art into a thriving business. The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvasHow To Build a Start-up. By Steve Blank:https://www.udacity.com/course/how-to-build-a-startup--ep245Startup Owner's Manual. by Steve Blank:https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/My Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Cost Analysis Spread sheet:https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/

S3E3: Customer Segments - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Customer Segments, as outlined in the groundbreaking book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your customer segments is crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify and cater to your unique customer segments can transform your art into a thriving business. The Business Model Canvas: https://www.strategyzer.com/library/the-business-model-canvasHow To Build a Start-up. By Steve Blank:https://www.udacity.com/course/how-to-build-a-startup--ep245Startup Owner's Manual. by Steve Blank:https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/My Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Cost Analysis Spread sheet:https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/

S3E2: The Business Model Canvas - Building Your Pottery Business

Welcome to "The Pin Tool Podcast," hosted by Al Wayman, artist and owner of Creek Road Pottery LLC. This latest episode delves into the intricacies of the Business Model Canvas, a strategic tool essential for any artist who wants to become an entrepreneur. Join us as I try to unravel the complexities of this model, making it accessible and actionable for potters and creatives alike. Whether you're forming your business or your next mug, this episode will guide you in blending art with entrepreneurship. Let's get started!Recourses Mentioned:The Business Model Canvas:  https://www.strategyzer.com/library/the-business-model-canvasHow To Build a Start-up. By Steve Blank:https://www.udacity.com/course/how-to-build-a-startup--ep245Startup Owner's Manual. by Steve Blank:https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/My Pottery Journal. By Al Waymanhttps://creekroadpottery.com/product/my-pottery-journal/The Cost Analysis Spread sheet:https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/The Pottery Dailies:https://creekroadpottery.com/the-pottery-dailies/The Creek Road Pottery LLC Blog:https://creekroadpottery.com/blog/Creek Road Pottery Pen Pal Program:https://creekroadpottery.com/pottery-pen-pal-program/
 

S3E1: Yearly Direction Setting - Selling Your Pottery

Welcome back to The Pin Tool Podcast, the show where we dive deep into the art of thriving in our personal and professional lives. I'm Al Wayman of Creek Road Pottery LLC, and in today's special episode, we're setting the stage for the year ahead. As we stand at the threshold of a new year, it's the perfect time to reflect, recalibrate, and set meaningful goals. Whether you're a long-time listener or joining us for the first time, this episode is designed to inspire and guide you through the process of creating a vision for your year. Links to books and materials mentioned:The Creek Road Pottery: My Pottery Journal
Pottery Cost Analysis Spread Sheet Free Download
The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company. By Steve Blank
The Business Model Canvas
Free Business Class "How to Build A Startup" By Steve Blank
"The Practice: Shipping Creative Work." by Seth GodinHero on a Mission: The Power of Finding Your Role in Life: The Path to a Meaningful Life. by Donald Miller
 

S2E16: A Thanksgiving Christmas and Elijah’s Chair

A Creek Road Pottery LLC update and a holiday story:"The heavy-loaded train slowed its speed as it entered the little sleepy town of Laceyville, Pennsylvania. Its loud horn echoed across the river, through the corn fields, and over the mountainside as it entered the straits.Hobo Smoky tossed off his pack from a gently rocking sander car, then made the light jump and roll to the ground on the hard railroad gravel. The train cars clicked and squeaked by as Smoky brushed himself off and then walked back to find his pack."  ...read more here.If you enjoyed this story I wrote and love pottery, sign up for our newsletter and become a raging fan.

S2E15: What’s Your Hero’s Journey? - Selling Your Pottery

May you one day look out across the vast sea and have a glimpse of the smoke from the cooking fires rising from your homeland of your Ithaca. Or may you one day, after many wanderings and hardships, wake up on its shore surrounded by the many gifts you were given. But even on that shore, it’s fine to be suspicious and on guard.The Lectures Mentioned:The Odyssey of Homer by Elizabeth Vandiver, The Great Courses on Audible. Lecture 2.Books Mentioned: The Odyssey. by Homer. Robert Fagles translation.The Power of the Myth. By Joseph CampbellThe War of Art. By Stephen PressfieldTurning Pro. By Stephen Pressfield