S3E3: Customer Segments - Building Your Pottery Business

Welcome to the latest episode of "The Pin Tool Podcast," where art meets entrepreneurship. I'm your host, Al Wayman, from Creek Road Pottery LLC, guiding you through the multifaceted world of pottery and business. Today, we're diving into the concept of Customer Segments, as outlined in the groundbreaking book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers." This episode will explore how understanding your customer segments is crucial for crafting a successful business model in the creative industry. Whether you're a seasoned artist or just starting out, learning to identify and cater to your unique customer segments can transform your art into a thriving business. 

The Business Model Canvas: 
https://www.strategyzer.com/library/the-business-model-canvas

How To Build a Start-up. By Steve Blank:
https://www.udacity.com/course/how-to-build-a-startup--ep245

Startup Owner's Manual. by Steve Blank:
https://www.amazon.com/Startup-Owners-Manual-Step-Step/dp/1119690684/

My Pottery Journal. By Al Wayman
https://creekroadpottery.com/product/my-pottery-journal/

The Cost Analysis Spread sheet:
https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/

The Pottery Dailies:
https://creekroadpottery.com/the-pottery-dailies/

The Creek Road Pottery LLC Blog:
https://creekroadpottery.com/blog/

Creek Road Pottery Pen Pal Program:
https://creekroadpottery.com/pottery-pen-pal-program/