The Pin Tool Podcast | Pottery | Ceramics | Small Business

A pottery podcast by artist /owner Al Wayman of Creek Road Pottery in Laceyville, Pennsylvania, next to the cold Tuscarora Creek. Pull up a chair around the wheel as we discuss topics concerning the art and craft of pottery, good books, storytelling, marketing, and creating work that matters for folks who care.

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Episodes

Saturday Dec 24, 2022

Many times, makers prefer to avoid taking custom orders out of fear. In this episode, I talk about a few tips that can be done to manage custom orders better and make the experience and customer interaction more enjoyable.  I hope everyone has a wonderful holiday season, and may the new year bring you new projects and adventures! Feel free to leave a comment if you find these episodes helpful!The book mentioned that I am reading: 
Sell or Be Sold: How to Get Your Way in Business and LifeVisit my website for tools, tips, and stories. Also, get a free download of my pottery cost analysis spreadsheet HERE as my gift to you! 
Remember to make work that matters for folks who care! #creekroadpottery #thepintoolpodcast #pottery #clay #handmade #smallbusiness #podcast 

Tuesday Nov 29, 2022

I had a situation where I needed to have pots at three different places on the same weekend.  In one show,  all direct marketing was required to sell, as very few, it seemed, came to buy pots. I felt out of place outside my Story base/ Permission base comfort zone.  I was able to meet my goal of selling one pot.  But in a direct marketing environment, I had to work harder for it.  You may get a chuckle out of this episode, as many of you who sell in shows may only do direct marketing.  Which do you prefer?  I hope everyone has a great holiday!  My blog:https://creekroadpottery.com/blog/

Thursday Sep 29, 2022

I made the trip from Laceyville, Pennsylvania to the beautiful upstate New York though the farm land with my father to pick up an old time treadle wheel. I found the treadle wheel on Facebook marketplace for a great price. I always wanted to try one, and having one would make my pottery off grid. It was a stand-up treadle wheel that was rather large and heavy, with a one-hundred and twenty-five pound fly wheel.Books Mentioned:A Potter's Book by Bernard Leach
Warren Mackenzie: An American Potter by David Lewis

Tuesday Aug 16, 2022

Things can get real busy, so this year I decided to start early to make things easier on myself.  Here are a few things I plan to try while I am making work for the holiday season. #creekroadpottery #pottery #ceramics #handmade #smallbusiness

Monday Jul 25, 2022

Due to high inflation, selling work may be a bit challenging.  In this episode, I offer some tips on cutting cost and a few ideas on how you might generate revenue to survive the hard times.  You may need to be brave and try new things.  For me personally, I  do not wish to raise prices, but I am looking for ways to cut costs in my process while still maintaining quality.  Hand mixing glazes from a base recipe, learning to single fire, moving towards giving classes, and diversifying selling platforms are some ways I discuss here to weather the storm.   How are you all doing in the currently economic downturn? Let me know at creekroadpottery@gmail.comLinks:A Free Pottery Cost Analysis spreadsheet free for download I created some time back that you might find helpful!https://creekroadpottery.com/pottery-cost-analysis-spread-sheet/Janet Holdcraft’s “Blue Dawn”https://creekroadpottery.com/janet-holdcrafts-blue-dawn-glaze/The Gallery41 Hebrew Jar Collectionhttps://creekroadpottery.com/line-upon-line-collection/
 
The Practice: Shipping Creative Work. by Seth Godin 

Wednesday Jun 15, 2022

When you hire a plumber to stop over and fix a leaky pipe, you need them to show up and try to do their best work, or at least meet your expectations in doing the work.  As potters and artists, we may need to practice in showing up in very much the same way.  Allowing the customer to have a positive experience with you can be good for sales, lead to more work, and even on days when you might not feel all that happy about what you do.  I have found if difficult at times in learning to love what I do and even on days where I may not feel all that passionate about things still show up for myself as a professional and get the job done. In this episode, I talk about a few things that can help you show up as a professional when selling your pottery or art work.  I need to practice all of these things for sure and have a bad time with most.  One book that helped me a great deal was Do the Work: Overcome Resistance and Get Out of Your Own Way. by Steven PressfieldDo you agree?  How do you show up and do the work when you have an off day? Is it possible to show up and make art when it feels like a job?  Let me know by emailing me at creekroadpottery@gmail.com.  Also, if you enjoy these episodes be sure to subscribe.  I try to post weekly if time allows. #creekroadpottery #pottery #artist #sales #sellingwork #smallbusiness

Sunday Jun 05, 2022

While on vacation from the pottery last week, I realized my body of work may encompass more than simply making the art, marketing, and selling.  Here, I discuss seven things your work may encompass in your life that you may not even realize.  If you take time to observe, read, network, rest, think, tell your story, and communicate without beating yourself up you could create better work.  Many things influence the art we create, and those influences show up in the work though our hands. 

Tuesday May 24, 2022

There are many things to look at when doing prep work and participating in a show to sell your art work.  Analyzing opportunity cost, having the right product for the right buyers, and doing follow up is all very important. In this podcast I talk about the ways I think about shows and I hope you find the tips somewhat useful.   #creekroadpottery #pottery #marketing #ceramics #customerdevelopment #permissionmarketing

Monday May 16, 2022

In this episode, we discuss 45 ways we might stall our work from being put into the world due to fear.  Using Seth Godin's book, "The Practice: Shipping Creative Work." We discuss the many ways creators use to stall.  I myself may have used all of these at some point.  Have you?

Monday May 09, 2022

Life can get busy! In this episode, we talk about five time management tips if you make pottery after work.  A little can be a lot when collected.

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I was introduced to clay in a basic ceramic class at Keystone College in 1996. It was there that I saw artist and professor Bill Tersteeg turn a large bowl on his wheel. I fell in love with clay as a medium because I was able to manipulate it in many ways far easier than painting or drawing. After achieving my AFA, I then spent three years at Marywood University where I completed my BFA in Ceramics. During that time I worked as an apprentice at Wild Flower Pottery in Thompson PA, with artist Sharon DiGennaro.

 

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